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Parle's "Start Your Story with Hide & Seek"

Project type

TVC & Story Board

Date

Jan 2025

Location

Mumbai

Parle’s new Hide & Seek TV ad, featuring Ananya Panday, shows how a simple pack of cookies can help start new friendships. In the ad, two young people meet on a tennis court and connect over Hide & Seek cookies, showing that the cookies make it easy to start a fun conversation. The campaign, called "Start Your Story with Hide & Seek," aims to connect with young people and show that Hide & Seek cookies are not just tasty, but also a way to bring people closer